Schonbek Beyond
The collection's unique blend of traditional craftsmanship and modern technology, its exclusive crystal materials, and advanced lighting controls. These elements showcase the product's superior quality and contemporary aesthetic.
Innovative design and craftsmanship
- Contemporary aesthetic: Unlike the classic, elaborate crystal chandeliers of the main Schonbek Signature line, the Beyond collection features modern, edgy motifs and clean lines. Highlight how these designs offer a "contemporary twist on exquisite traditional design".
- Mixed metals: Draw attention to the juxtaposition of multifaceted crystal with lustrous mixed metals. This adds a layer of sophisticated, modern artistry to each piece. For specific products, point out details like a "mirrored stainless steel backplate" paired with crystal.
Premium materials
- Optic Haze Quartz: Emphasize that certain fixtures use Optic Haze Quartz crystal. Explain that this material is composed of natural quartz gemstone that is harder and more durable than standard crystal, and it's refined by gem cutters to exhibit the fine characteristics of mined quartz.
- Optic crystal: For products featuring this material, clarify that it is an "optically pure faceted crystal with no flaws or imperfections," ensuring maximum clarity and brilliance.
- Hand-applied details: Mention intricate hand-applied crystal gemstones and fine finishing, which underscore the 150-year heritage of craftsmanship and attention to detail.
Advanced lighting technology
- Integrated LED illumination: Market the advanced, energy-efficient integrated LED modules. This allows for modern, minimalist designs while providing a powerful and dramatic light.
- Color temperature selection: Showcase the integrated 3-CCT color temperature selectable switch, allowing the user to choose between 3000K (warm), 3500K, and 4000K (cool) at the time of installation.
- Smooth, continuous dimming: Note that the fixtures are dimmable with standard ELV, TRIAC, or 0-10V drivers, giving users precise control over the ambiance.
- High Color Rendering Index (CRI): Feature the high CRI of 90, which means the light accurately reveals the true colors of the surroundings.
Functional and versatile applications
- Variety of applications: Promote the full range of fixtures within the Beyond collection, including chandeliers, pendants, sconces, and recessed lighting.
- Residential and commercial use: Mention how the dramatic statement pieces are suitable for both residential settings (foyers, dining rooms) and hospitality environments.
- Outdoor options: Highlight the outdoor-rated fixtures, such as wall sconces, that enhance curb appeal and outdoor living spaces with functional and artistic illumination.
- Compliant and durable: Point out compliance features like Title 24 for California energy regulations, ADA compliance where applicable, and ETL Damp or Wet location ratings for durability and versatility.